The principal financial goal of the BRAUNTEX Performing Arts Theatre is to provide the maximum cultural benefit possible for the community in a fiscally responsible manner by providing a professional-quality venue for presentation, entertainment, fundraising, and community events of local organizations, individuals, and businesses; operating as a cultural and performing arts center featuring creative works of internationally renowned, regional and resident artists; serving as a catalyst for the community's cultural growth; maintaining the historical ambiance of downtown New Braunfels; and supporting the economic vitality of the New Braunfels community by attracting visitors to downtown.